Women who watch porn: Market-mediated gendered discourses and consumption of pornography



Zanette, Maria Carolina and Daskalopoulou, Athanasia ORCID: 0000-0003-0859-1143
(2020) Women who watch porn: Market-mediated gendered discourses and consumption of pornography. Advances in Consumer Research.

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Abstract

This paper explores how market-mediated gendered discourses – consciousness of sex positivity and the negative effects paradigm of pornography – influence how female consumers experience pornography in their lives. Using institutional logics, as a theoretical lens, we discuss how the gendered nature of pornography provokes conflicts for women who watch porn.

Item Type: Article
Depositing User: Symplectic Admin
Date Deposited: 10 Sep 2020 08:14
Last Modified: 12 Jan 2021 11:20
URI: https://livrepository.liverpool.ac.uk/id/eprint/3100552