Women Who Watch Porn: Market-Mediated Gendered Discourses and Consumption of Pornography

Zanette, MC and Daskalopoulou, A ORCID: 0000-0003-0859-1143 (2020) Women Who Watch Porn: Market-Mediated Gendered Discourses and Consumption of Pornography Advances in Consumer Research, 48. pp. 168-172. ISSN 0098-9258

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Abstract

This paper explores how market-mediated gendered discourses – consciousness of sex positivity and the negative effects paradigm of pornography – influence how female consumers experience pornography in their lives. Using institutional logics, as a theoretical lens, we discuss how the gendered nature of pornography provokes conflicts for women who watch porn.

Item Type:	Article
Depositing User:	Symplectic Admin
Date Deposited:	10 Sep 2020 08:14
Last Modified:	06 Aug 2025 08:02
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3100552
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