'Talking’ about music - The emotional content of comments on YouTube videos

Lamont, Alexandra, Bannister, Scott, Coutinho, Eduardo ORCID: 0000-0001-5234-1497 and Egermann, Hauke
(2020) 'Talking’ about music - The emotional content of comments on YouTube videos. In: Like, share and subscribe: music and cyberculture before and after the new decade, 2020-10-1 - 2020-10-3, Lisbon, Portugal.

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In music psychology, research has tackled emotional responses to music from a diversity of perspectives. Some studies use imaging to identify evoked brain responses, or physiological measurements like galvanic skin response to uncover particular specific reactions. Experimental research often provides highly manipulated musical stimuli for either explicit judgement by participants of emotions evoked or implicit judgements of surprise or goodness of fit that can shed light on emotions. Other work uses people’s own words and descriptions of emotional responses to gain insight into their feelings, typically gathered through written accounts or interviews (e.g. Lamont, 2011). While this provides rich data, one challenge of this approach is to gain insights that remain close to the actual experience of listening. This presentation tackles the central question of how people communicate their emotional responses to music through the use of YouTube comments. Listeners’ comments are closely connected to the experience of listening, thereby providing rich, realistic, easily accessible and extensive data. We combine manual (content analysis, coding using existing models of music and emotion) and automated (Evaluative Lexicon) methods. These are brought together to explore how people’s comments map onto existing models of music and emotion such as Juslin’s (2013) BRECVEMA model of emotional mechanisms and the Geneva Music-Induced Affect Checklist (Coutinho & Scherer, 2017), and to shed light on how these models might need to be ‘translated’ or extended to account for the range of expressed responses.We will present findings from a large selection of YouTube videos across a range of musical styles and genres, providing information on a) the proportion of usable comments, b) the distribution of comments relating to the artist, music, lyrics, emotional response and evaluative judgement from the listener, and c) the distribution of various emotional components in comments across different music genres. This will provide important insights into the discourse around music and emotion and the ways in which YouTube listeners share their responses. The research is currently ongoing and results will be available at the conference.

Item Type: Conference or Workshop Item (Unspecified)
Depositing User: Symplectic Admin
Date Deposited: 26 Oct 2020 10:04
Last Modified: 18 Jan 2023 23:26
URI: https://livrepository.liverpool.ac.uk/id/eprint/3105087