Kid influencers - a new arena of social media food marketing.


Coates, Anna ORCID: 0000-0003-1339-4419 and Boyland, Emma ORCID: 0000-0001-8384-4994 (2020) Kid influencers - a new arena of social media food marketing. Nat Rev Endocrinol, 17 (3). pp. 133-134. ISSN 1759-5029, 1759-5037

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Abstract

It is well established that marketing of unhealthy food is highly prevalent and has a detrimental effect on children’s eating behaviours and diet. A new study highlights how a new type of social media influencer — children themselves — is contributing to this phenomenon.

Item Type: Article
Uncontrolled Keywords: Humans, Marketing, Food, Child, Social Media
Depositing User: Symplectic Admin
Date Deposited: 15 Dec 2020 09:43
Last Modified: 22 May 2025 20:54
DOI: 10.1038/s41574-020-00455-0
Related Websites:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3110330
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