Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions



Han, Runyue, Lam, Hugo KS, Zhan, Yuanzhu ORCID: 0000-0002-8585-8828, Wang, Yichuan, Dwivedi, Yogesh K and Tan, Kim Hua
(2021) Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions. INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 121 (12). 2467 - 2497.

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Item Type: Article
Uncontrolled Keywords: Artificial intelligence, Business-to-business marketing, Systematic literature review, Bibliometric analysis, Content analysis
Divisions: Faculty of Humanities and Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 03 Aug 2021 10:04
Last Modified: 15 Sep 2022 12:04
DOI: 10.1108/IMDS-05-2021-0300
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3132249