“Drinkers Like Me”: a thematic analysis of comments responding to an online article about moderating alcohol consumption



Irizar, Patricia, Puddephatt, Jo-Anne ORCID: 0000-0003-3441-4052, Warren, Jasmine, Field, Matt, Jones, Andrew, Rose, Abi ORCID: 0000-0003-3267-7318, Gage, Suzanne Helen ORCID: 0000-0002-2368-1115 and goodwin, laura ORCID: 0000-0002-0354-7787
(2021) “Drinkers Like Me”: a thematic analysis of comments responding to an online article about moderating alcohol consumption.

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Abstract

<p>Background: There has been media coverage surrounding the dangers of heavy drinking and benefits of moderation, with TV and radio presenter, Adrian Chiles, documenting his experience of moderating alcohol consumption in an online article for the Guardian. By analysing the comments in response to Chiles’ article, this study aimed to explore i) readers’ attitudes or beliefs towards moderating alcohol and ii) readers’ experiences of moderating or abstaining from alcohol. <h4>Method:</h4> A secondary qualitative analysis of online comments in response to an article about moderating alcohol consumption. Main outcome measures: Comments (n = 784) in response to a UK online news article about moderating alcohol consumption were extracted and inductive thematic analysis was used. <h4>Results:</h4> For aim one, two themes were developed; “general attitudes towards drinking” and “general attitudes towards reducing consumption”. These themes reflect negative perceptions of alcohol and issues around changing attitudes. For aim two, three themes were developed: “moderation vs abstention”, “reflection on past drinking behaviours”, and “current drinking behaviours”. These themes represent readers’ experiences and implications changing their drinking habits. <h4>Conclusions:</h4> Our analysis provides a novel insight into perceptions and experiences of moderating or abstaining from alcohol. Alcohol is embedded within UK culture, creating difficulties for those who choose to moderate or abstain from alcohol. Our analysis highlights the need for public health to focus on shifting the current drinking culture, through clearer drinking guidelines and a wider availability of alcohol-free alternatives.</p>

Item Type: Article
Divisions: Faculty of Health and Life Sciences
Faculty of Health and Life Sciences > Institute of Population Health
Depositing User: Symplectic Admin
Date Deposited: 28 Apr 2022 15:22
Last Modified: 05 Oct 2022 20:08
DOI: 10.31234/osf.io/6ygn7
Open Access URL: https://www.frontiersin.org/articles/10.3389/fpsyg...
URI: https://livrepository.liverpool.ac.uk/id/eprint/3154022