Troubled times demand heroes: Heroic marketing and marketing heroes


Preece, Chloe, Daskalopoulou, Athanasia ORCID: 0000-0003-0859-1143 and Schau, Hope (2023) Troubled times demand heroes: Heroic marketing and marketing heroes MARKETING THEORY, 23 (1). pp. 3-9. ISSN 1470-5931, 1741-301X

[thumbnail of Preece et al. (2023) Editorial- Troubled times demand heroes- Heroic marketing and marketing heroes.docx] Microsoft Word (OpenXML)
Preece et al. (2023) Editorial- Troubled times demand heroes- Heroic marketing and marketing heroes.docx - Author Accepted Manuscript
Download (30kB)
Item Type: Article
Uncontrolled Keywords: 35 Commerce, Management, Tourism and Services, 3506 Marketing
Divisions: Faculty of Humanities & Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 13 Nov 2023 11:04
Last Modified: 16 Jun 2026 11:16
DOI: 10.1177/14705931221148513
Related Websites:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3176773
Disclaimer: The University of Liverpool is not responsible for content contained on other websites from links within repository metadata. Please contact us if you notice anything that appears incorrect or inappropriate.
Altmetric
CORE (COnnecting REpositories)