The role of services in creating brand loyalty for B2B manufacturers

Raddats, Chris ORCID: 0000-0003-3206-4343, Roper, Stuart and Ashman, Rachel ORCID: 0000-0002-5579-6304 (2024) The role of services in creating brand loyalty for B2B manufacturers. Journal of Business Research, 174. p. 114506.

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2024.114506

Item Type:	Article
Uncontrolled Keywords:	35 Commerce, Management, Tourism and Services
Divisions:	Faculty of Humanities and Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	22 Jan 2024 11:35
Last Modified:	21 Jun 2024 03:27
DOI:	10.1016/j.jbusres.2024.114506
Related URLs:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3177949