Corporate Social Responsibility through Sport

Walters, Geoff ORCID: 0000-0003-1658-7128 (2009) Corporate Social Responsibility through Sport Journal of Corporate Citizenship, 2009 (35). pp. 81-94. ISSN 1470-5001, 2051-4700

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Abstract

Corporate social responsibility (CSR) has become an increasingly important priority for commercial organisations over the course of the last 25 years, with many integrating CSR into the strategic management of their businesses to deliver a range of benefits. This paper draws on the theoretical framework developed by Smith and Westerbeek (2007), which argues that the unique role of sport within society can lead to sport CSR with the potential to realise greater benefits than CSR initiatives developed by commercial organisations. The theoretical framework is used to present the results of empirical qualitative case study research undertaken at two leading community sports trust organisations in the English football industry. A community sports trust is an independent charitable organisation with an explicit commitment to delivering a range of community-oriented initiatives. The case studies detail the range of health, education and social inclusion activities that each community sports trust is involved in. Given the growing importance of CSR, this research identifies the community sports trust model as an ideal delivery partner for a commercial organisation to meet their CSR objectives.

Item Type:	Article
Uncontrolled Keywords:	3504 Commercial Services, 35 Commerce, Management, Tourism and Services, 3507 Strategy, Management and Organisational Behaviour
Divisions:	Faculty of Humanities & Social Sciences Faculty of Humanities & Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	13 Nov 2024 10:00
Last Modified:	23 May 2026 09:29
DOI:	10.9774/gleaf.4700.2009.au.00008
Related Websites:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3187292
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