The Role of Technology Readiness in Consumers’ Acceptance of Autonomous Delivery Service

Liang, Ya, Qian, Lixian ORCID: 0000-0001-8467-4384, Lu, Yang and Bektas, Tolga ORCID: 0000-0003-0634-144X (2024) The Role of Technology Readiness in Consumers’ Acceptance of Autonomous Delivery Service Academy of Management Proceedings, 2024 (1). ISSN 0065-0668, 2151-6561

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Abstract

Advancements in autonomous vehicle (AV) technology highlight its potential for last-mile delivery, but concerns about its reliability and consumer privacy security underscore the need to understand consumer acceptance of the innovative AV-driven autonomous delivery service (ADS). Our study examines how individual technology readiness (TR) influences ADS acceptance within the Behavioral Reasoning Theory framework. TR traits like innovativeness and discomfort impact both positive and negative reasoning for ADS acceptance. Younger individuals exhibit stronger TR motivators and weaker inhibitors, while higher education correlates with stronger TR motivators. This research offers valuable insights into last-mile delivery innovation acceptance.

Item Type:	Article
Divisions:	Faculty of Humanities & Social Sciences Faculty of Humanities & Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	03 Dec 2024 09:47
Last Modified:	06 Aug 2025 01:53
DOI:	10.5465/amproc.2024.20bp
Related Websites:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3188989
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