The Negative Behavioural Consequences of Customer Personality Traits in Service Failure Settings: The Big Five Inventory in Relation to Negative Word-of-Mouth


Maher, Mohamed (2016) The Negative Behavioural Consequences of Customer Personality Traits in Service Failure Settings: The Big Five Inventory in Relation to Negative Word-of-Mouth. In: Academy of Marketing Conference, 2016-7-4 - 2016-7-7, Northumbria University, Newcastle, UK.

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Item Type: Conference Item (Unspecified)
Divisions: Faculty of Humanities and Social Sciences
Faculty of Humanities and Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 27 Jan 2025 10:07
Last Modified: 27 Jan 2025 10:07
URI: https://livrepository.liverpool.ac.uk/id/eprint/3189904
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