How Far is Too Far? The Counter Effects of a Country’s Animosity on its Brand Image


Maher, Mohamed (2017) How Far is Too Far? The Counter Effects of a Country’s Animosity on its Brand Image. In: Academy of Marketing Conference, Hull.

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Item Type: Conference Item (Unspecified)
Divisions: Faculty of Humanities and Social Sciences
Faculty of Humanities and Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 27 Jan 2025 11:11
Last Modified: 15 Apr 2025 13:28
URI: https://livrepository.liverpool.ac.uk/id/eprint/3189908
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