Preserving Assessment Quality and Effectiveness in Marketing Education: A Practice-based Response to GenAI Misuse


Maher, Mohamed (2025) Preserving Assessment Quality and Effectiveness in Marketing Education: A Practice-based Response to GenAI Misuse. In: British Academy of Management (BAM) Management Knowledge and Exchange (MKE) Teaching Practice Conference, 2025-6-5 - 2025-6-5, London, UK.

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Item Type: Conference Item (Unspecified)
Divisions: Faculty of Humanities and Social Sciences
Faculty of Humanities and Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 10 Jun 2025 10:00
Last Modified: 10 Jun 2025 10:00
URI: https://livrepository.liverpool.ac.uk/id/eprint/3193166
CORE (COnnecting REpositories)