The Impact of Digital Technologies: Exploring the Role of Social Media for New Product Development and Firm Performance

Han, Runyue (2025) The Impact of Digital Technologies: Exploring the Role of Social Media for New Product Development and Firm Performance PhD thesis, University of Liverpool.

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Item Type:	Thesis (PhD)
Divisions:	Faculty of Humanities & Social Sciences Faculty of Humanities & Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	10 Feb 2026 11:24
Last Modified:	10 Feb 2026 11:25
DOI:	10.17638/03194255
Supervisors:	Brennecke, Julia Lam, Hugo Borah, Dhruba
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3194255
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