Ethical Imperatives in Charitable Work: A Multidimensional Approach to Prioritization and Decision-Making

Raki, Amir ORCID: 0000-0002-6002-7999, Alkire, Linda and Kabadayi, Sertan (2025) Ethical Imperatives in Charitable Work: A Multidimensional Approach to Prioritization and Decision-Making. In: EMAC Spring Conference 2025, 2025-5-25 - 2025-5-30.

Text A2025-126441.pdf - Open Access published version Available under License Creative Commons Attribution. Download (169kB) | Preview

Abstract

This study investigates ethical dilemmas in prioritization and resource allocation within the charity sector. Through in-depth interviews with thirty charity leaders and analysis of archival data, we develop a multidimensional typology of ethical dilemmas (Who, What, When, How) and identify key decision-making processes. We propose an integrated framework for ethical prioritization that bridges descriptive and prescriptive approaches. Our findings advance marketing ethics theory by illuminating the unique ethical landscape of nonprofit marketing and offering an integrated perspective on ethical decision-making. The study provides practical tools for charity leaders to enhance ethical practices and navigate complex prioritization and resource allocation decisions.

Item Type:	Conference Item (Unspecified)
Divisions:	Faculty of Humanities & Social Sciences Faculty of Humanities & Social Sciences > School of Management Faculty of Humanities & Social Sciences > Faculty of Humanities & Social Sci (All T&R Staff) Faculty of Humanities & Social Sciences > School of Management > School of Management (T&R Staff) Faculty of Humanities & Social Sciences > School of Management > Marketing (ULMS)
Depositing User:	Symplectic Admin
Date Deposited:	09 Oct 2025 09:07
Last Modified:	09 Oct 2025 09:07
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3194771