Norman, Jennifer, Kelly, Bridget, Boyland, Emma ORCID: 0000-0001-8384-4994 and McMahon, Anne-T
(2016)
The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship.
Current Nutrition Reports, 5 (3).
pp. 139-149.
Text
The Impact of Marketing and Advertising on Food Behaviours Evaluating the Evidence for a Causal Relationship (author accepted version).docx - Author Accepted Manuscript Download (488kB) |
Abstract
The prevention of overweight in childhood is paramount to long-term heart health. Food marketing predominately promotes unhealthy products which, if over-consumed, will lead to overweight. International health expert calls for further restriction of children’s exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children’s dietary behaviours and obesity an oft-cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological studies may be examined to consider whether a causal interpretation of an observed association is valid. This paper draws upon current evidence that examines the relationship between food marketing, across a range of different media, and children’s food behaviours, and appraises these studies against Bradford Hill’s causality framework.
Item Type: | Article |
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Uncontrolled Keywords: | Obesity, Nutrition, Pediatric, Prevention, Metabolic and endocrine, Cancer, Oral and gastrointestinal, Cardiovascular, Stroke |
Depositing User: | Symplectic Admin |
Date Deposited: | 05 Jul 2016 09:38 |
Last Modified: | 15 Mar 2024 00:55 |
DOI: | 10.1007/s13668-016-0166-6 |
Related URLs: | |
URI: | https://livrepository.liverpool.ac.uk/id/eprint/3002089 |