The influence of front-of-pack portion-size images on children’s serving and intake of cereal



McGALE, Lauren ORCID: 0000-0002-7898-9846, Smits, Tim, Halford, Jason ORCID: 0000-0003-1629-3189, Harrold, Joanne ORCID: 0000-0002-0899-4586 and Boyland, EJ ORCID: 0000-0001-8384-4994
(2020) The influence of front-of-pack portion-size images on children’s serving and intake of cereal. Pediatric obesity, 15 (2). e12583-.

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Abstract

Background:Consumption of large portions of energy‐dense foods promotesweight gain in children. Breakfast cereal boxes often show portions much larger thanthe recommended serving size.Objective:This experimental study investigated whether front‐of‐package portionsize depictions influence children's self‐served portions and consumption.Methods:In a between‐subjects design, 41 children aged 7‐11 years (M= 9.0 ±1.5y) served themselves breakfast cereal from a box, the front of which depictedeither a recommended serving size of cereal (30g) or a larger, more typical front‐of‐pack portion (90g). Cereal served and consumed and total caloric intake (includingmilk) was recorded. Height and weight, demographic information and measures ofchildren's food responsiveness and enjoyment of food were collected.Results:MANOVA revealed that children exposed to the larger portion size servedthemselves (+7g, 37%) and consumed (+6g, 63%) significantly more cereal than thoseexposed to the smaller portion. Despite this, overall caloric intake (milk included) didnot differ between conditions, and no other measured variables (hunger, BMI) signif-icantly affected the outcomes.Conclusion:This study provides novel evidence of the influence portion‐size depic-tions on food packaging have on children's eating behaviour. This offers possible ave-nues for intervention and policy change; however, more research is needed

Item Type: Article
Uncontrolled Keywords: Appetite,, hildhood obesity,, marketing, portion size
Depositing User: Symplectic Admin
Date Deposited: 18 Sep 2019 15:34
Last Modified: 19 Jan 2023 00:26
DOI: 10.1111/ijpo.12583
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3055084