Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study



Chan, Hau-Ling, Wei, Xiaoyong, Guo, Shu ORCID: 0000-0002-7513-9184 and Leung, Wing-Hong
(2020) Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study. TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW, 142. p. 102063.

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Abstract

This paper examines CSR in fashion supply chains by applying a multi-methodological approach. We first investigate the CSR performance and consumer expectation towards luxury, fast fashion and functional brands through a case study and semi-structure interviews. Then, by building a stylized analytical model, we uncover that it is optimal for the higher-priced fast fashion and functional brands to commit a high CSR commitment with a low advertisement level while the luxury brands should act oppositely. To entice the luxury fashion brand to create a CSR-improving situation, we propose the use of disruptive technologies such as blockchain to help.

Item Type: Article
Uncontrolled Keywords: Corporate social responsibility, CSR reporting, Consumer perception, Multi-methodological approach, Fashion, Disruptive technology
Depositing User: Symplectic Admin
Date Deposited: 11 Sep 2020 07:25
Last Modified: 18 Jan 2023 23:33
DOI: 10.1016/j.tre.2020.102063
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3100688