Items where Division is "Faculty of Humanities and Social Sciences > School of Management" and Year is 2011

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Gamble, Jordan ORCID: 0000-0002-8837-8264, Gilmore, Audrey, Mccartan-Quinn, Danielle and Durkan, Paula (2011) The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review, 11 (3). pp. 227-248.

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Tickle, Matthew ORCID: 0000-0003-4709-7869, Adebanjo, Dotun and Michaelides, Zenon (2011) Developmental approaches to B2B virtual communities. Technovation, 31 (7). pp. 296-308.