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Iankova, SI ORCID: 0000-0002-1088-6816, Iain, Davies and Archer-Brown, Chris
(2019) Managing Relationships On Social Media In Business-To-Business Firms: The Case Of Service Providers And Product Providers. In: Academy of Marketing, 2019-07-02 - 2019-07-05, Regents University London.

Iankova, Severina ORCID: 0000-0002-1088-6816, Davies, Iain, Archer-Brown, Chris, Marder, Ben and Yau, Amy
(2019) A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81. 169 - 179.

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