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Perry, Patsy, Ashman, Rachel ORCID: 0000-0002-5579-6304 and Iain, Stalker (2020) The Application of Ethics to AI in Fashion – Mapping a Research Terrain. In: BAM, 2020-9-1 - 2020-9-3, Conference in the Cloud.

Ashman, Rachel, Langdon, Lucy and Solomon, Michael (2015) Digital Impression Management: The Case of the Fashion Vlogger. In: AMA/ACRA SECOND TRIENNIAL CONFERENCE, Miami. (Unpublished)

Ashman, Rachel ORCID: 0000-0002-5579-6304, Patterson, A ORCID: 0000-0003-1508-9258 and Brown, Stephen (2018) 'Don't Forget to Like, Share and Subscribe': Digital Autopreneurs in a Neoliberal World. Journal of Business Research, 92. pp. 474-483.

Thompson, Katie (2023) The Edited Self(ie): A Surveillant Approach to Embodiment. PhD thesis, University of Liverpool.

Parsons, Elizabeth ORCID: 0000-0003-2034-3425, Pirani, Daniela ORCID: 0000-0002-1042-2608, Daskalopoulou, Athanasia ORCID: 0000-0003-0859-1143, McGouran, Cathy ORCID: 0000-0002-7265-0024, Kerrane, Katy ORCID: 0000-0002-8447-5673 and Ashman, Rachel (2020) Enriching the ‘Epistemic Culture’ of CCT: Revisiting Consumer and Researcher Subjectivity via the Work of Sara Ahmed. In: Consumer Culture Theory, 2020-7-1 - 2020-7-4, Leicester.

Patterson, Anthony ORCID: 0000-0003-1508-9258 and Ashman, Rachel ORCID: 0000-0002-5579-6304 (2020) Getting Up, Close and Personal with Content Creators: Reflecting on the Intimacy of Netnography. In: Netnography Unlimited. Routledge.

Ashman, Rachel ORCID: 0000-0002-5579-6304, Beach, Sylvia and Patterson, Anthony (2023) Is Barbie Full of It? Journal of Customer Behaviour, 22 (1). pp. 20-30.

Ashman, Rachel ORCID: 0000-0002-5579-6304, Patterson, Anthony ORCID: 0000-0003-1508-9258 and Kozinets, Robert V (2021) Netnography and design thinking: development and illustration in the vegan food industry. EUROPEAN JOURNAL OF MARKETING, 55 (9). pp. 2491-2514.

Brown, Stephen, Patterson, Anthony ORCID: 0000-0003-1508-9258 and Ashman, Rachel ORCID: 0000-0002-5579-6304 (2021) Raising the dead: on brands that go bump in the night. JOURNAL OF MARKETING MANAGEMENT, 37 (5-6). pp. 417-436.

Ashman, Rachel ORCID: 0000-0002-5579-6304, Radcliffe, Laura ORCID: 0000-0002-7801-1995, Patterson, Anthony and Gatrell, Caroline ORCID: 0000-0003-3134-3252 (2022) Re-ordering Motherhood and Employment: Mobilizing 'Mums Everywhere' during Covid-19. BRITISH JOURNAL OF MANAGEMENT, 33 (3). pp. 1125-1143.

Raddats, Chris ORCID: 0000-0003-3206-4343, Burton, Jamie and Ashman, Rachel ORCID: 0000-0002-5579-6304 (2015) Resource configurations for services success in manufacturing companies. JOURNAL OF SERVICE MANAGEMENT, 26 (1). pp. 97-116.

Matich, Margaret (2019) Rethinking Contemporary Feminist Activism: Zines, Social Media and Body Politics in the Fourth-Wave. PhD thesis, University of Liverpool.

Matich, Maggie, Parsons, Elizabeth ORCID: 0000-0003-2034-3425 and Ashman, Rachel ORCID: 0000-0002-5579-6304 (2023) Zine infrastructures as forms of organizing within feminist social movements. GENDER WORK AND ORGANIZATION.

Matich, Margaret, Ashman, Rachel ORCID: 0000-0002-5579-6304 and Parsons, Elizabeth ORCID: 0000-0003-2034-3425 (2019) #freethenipple - digital activism and embodiment in the contemporary feminist movement. CONSUMPTION MARKETS & CULTURE, 22 (4). pp. 337-362.

Ashman, Rachel ORCID: 0000-0002-5579-6304, Solomon, Michael R and Wolny, Julia (2015) An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14 (2). pp. 127-146.

Raddats, Chris ORCID: 0000-0003-3206-4343, Roper, Stuart and Ashman, Rachel ORCID: 0000-0002-5579-6304 (2024) The role of services in creating brand loyalty for B2B manufacturers. Journal of Business Research, 174. p. 114506.