Up a level |
Number of items: 1.
Dao, Hung M ORCID: 0000-0003-4691-2753, Bhoumik, Kshitij and Igarashi, Reika
(2024)
Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth.
Journal of Interactive Marketing.
Up a level |
Dao, Hung M ORCID: 0000-0003-4691-2753, Bhoumik, Kshitij and Igarashi, Reika
(2024)
Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth.
Journal of Interactive Marketing.
Research Support, University of Liverpool
Sydney Jones Library, Abercromby Square
Liverpool
L69 3DA,
UK
+44 (0)151 794 0000