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Ren, Shengnan, Karimi, Sahar ORCID: 0000-0002-0551-1040, Bravo Velázquez, Alberto and Cai, Jianfeng
(2023)
Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth.
Journal of Business Research, 156.
p. 113476.