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Guenther, Peter ORCID: 0000-0002-1240-9845, Guenther, Miriam ORCID: 0000-0001-6033-8466, Ringle, Christian M, Zaefarian, Ghasem and Cartwright, Severina ORCID: 0000-0002-1088-6816 (2023) Improving PLS-SEM use for business marketing research. INDUSTRIAL MARKETING MANAGEMENT, 111. pp. 127-142.

Cartwright, Severina ORCID: 0000-0002-1088-6816, Liu, Hongfei and Davies, Iain A (2022) Influencer marketing within business-to-business organisations. Industrial Marketing Management, 106. pp. 338-350.

Cartwright, Severina ORCID: 0000-0002-1088-6816, Davies, Iain and Archer-Brown, Chris (2021) Managing relationships on social media in business-to-business organisations. Journal of Business Research, 125. pp. 120-134.

Liu, Hongfei ORCID: 0000-0001-8539-9054, Jayawardhena, Chanaka, Osburg, Victoria-Sophie, Yoganathan, Vignesh ORCID: 0000-0002-9285-4702 and Cartwright, Severina ORCID: 0000-0002-1088-6816 (2021) Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. Journal of Business Research, 132. pp. 208-220.

Cartwright, Severina ORCID: 0000-0002-1088-6816, Liu, Hongfei and Raddats, Chris ORCID: 0000-0003-3206-4343 (2021) Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review. Industrial Marketing Management, 97. pp. 35-58.

Cartwright, Severina ORCID: 0000-0002-1088-6816 and Davies, Iain A (2022) The development of B2B social networking capabilities. Industrial Marketing Management, 106. pp. 139-151.