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Number of items: 2.
Cartwright, Severina ORCID: 0000-0002-1088-6816, Davies, Iain and Archer-Brown, Chris
(2021)
Managing relationships on social media in business-to-business organisations.
Journal of Business Research, 125.
pp. 120-134.
Iankova, Severina ORCID: 0000-0002-1088-6816, Davies, Iain, Archer-Brown, Chris, Marder, Ben and Yau, Amy
(2019)
A comparison of social media marketing between B2B, B2C and mixed business models.
Industrial Marketing Management, 81.
pp. 169-179.