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Sudbury-Riley, Lynn 
ORCID: 0000-0001-5097-3407 and Edgar, Lisa
(2016)
Why Older Adults Show Preference for Rational Over Emotional Advertising Appeals A UK Brand Study Challenges the Applicability Of Socioemotional Selectivity Theory to Advertising.
JOURNAL OF ADVERTISING RESEARCH, 56 (4).
441 - 455.