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Fathian, M ORCID: 0000-0002-6909-6974, Sharifi, H ORCID: 0000-0002-8948-1036 and Solat, F ORCID: 0000-0001-7371-060X (2019) Investigating the effect of gamification mechanics on customer loyalty in online stores. Journal of Information Technology Management, 11 (4). pp. 1-23.

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