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Gamble, Jordan 
ORCID: 0000-0002-8837-8264, Gilmore, Audrey, Mccartan-Quinn, Danielle and Durkan, Paula
(2011)
The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s.
The Marketing Review, 11 (3).
pp. 227-248.
Gilmore, Audrey, McAuley, Andrew, Gallagher, Damian, Massiera, Philippe and Gamble, Jordan ORCID: 0000-0002-8837-8264
(2013)
Researching SME/entrepreneurial research.
Journal of Research in Marketing and Entrepreneurship, 15 (2).
pp. 87-100.
Gamble, Jordan ORCID: 0000-0002-8837-8264 and Gilmore, Audrey
(2013)
A new era of consumer marketing? An application of co-creational marketing in the music industry.
EUROPEAN JOURNAL OF MARKETING, 47 (11-12).
pp. 1859-1888.