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Number of items: 2.
Golovko, Elena, Lopes-Bento, Cindy and Sofka, Wolfgang 
ORCID: 0000-0003-1598-6127
(2023)
Learning by exporting for marketing innovation.
INDUSTRY AND INNOVATION, 30 (5).
pp. 607-635.
Golovko, Elena, Lopes-Bento, Cindy and Sofka, Wolfgang ORCID: 0000-0003-1598-6127
(2022)
Marketing learning by exporting – how export-induced marketing expenditures improve firm performance.
Journal of Business Research, 150.
pp. 194-207.