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Lord, A ORCID: 0000-0001-8591-3439 and Gu, Y ORCID: 0000-0002-4594-4852 (2019) Can the market be tamed? A thought experiment on the value(s) of planning. Environment and Planning A: Economy and Space, 51 (1). pp. 11-24.

Gu, Y and Wenzel, T (2016) Consumer Confusion, Obfuscation, and Price Regulation. Scottish Journal of Political Economy.

Edwards, RA ORCID: 0000-0002-5926-7880 (2017) Essays in Industrial Organisation: Price Competition, Strategic Obfuscation, Advertising and Consumer Behaviour. PhD thesis, University of Liverpool.

Gu, Y ORCID: 0000-0002-4594-4852, Hehenkamp, Burkhard and Leininger, Wolfgang (2019) Evolutionary equilibrium in contests with stochastic participation: Entry, effort and overdissipation. Journal of Economic Behavior and Organization, 164. pp. 469-485.

Alston, PO, Hasan, E, Gu, Y, Voelkel, S, Bates, A ORCID: 0000-0001-5731-1238 and Hatton, K (2016) LIFEPAL – Peer Assisted Learning in the School of Life Sciences. In: 14th Learning & Teaching Conference - 'Recognising and Sharing Teaching Excellence', 2016-6-30 - 2016-6-30, University of Liverpool, Liverpool, UK.

Gu, Y, Rasch, A and Wenzel, T (2015) Price-Sensitive Demand and Market Entry. Papers in Regional Science.

Gu, Y ORCID: 0000-0002-4594-4852 and Wenzel, T (2015) Putting on a tight leash and levelling playing field: An experiment in strategic obfuscation and consumer protection. International Journal of Industrial Organization, 42. pp. 120-128.

Newton-Fenner, A, Hewitt, D, Henderson, J ORCID: 0000-0002-3816-5084, Fallon, N ORCID: 0000-0003-1451-6983, Gu, Y, Gorelkina, O ORCID: 0000-0002-0873-8873, Giesbrecht, T and Stancak, A ORCID: 0000-0003-3323-3305 (2023) A comparison of reward processing during Becker-DeGroot-Marschak and Vickrey auctions: An ERP study. PSYCHOPHYSIOLOGY, 60 (9). e14313-.