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Haushalter, Keally, Pritschet, Sara J, Long, John W, Edwards, Caitlyn G, Boyland, Emma J 
ORCID: 0000-0001-8384-4994, Evans, Rebecca K and Masterson, Travis D
(2023)
User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform.
PUBLIC HEALTH NUTRITION, 26 (4).
pp. 716-724.