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Sudbury-Riley, Lynn ORCID: 0000-0001-5097-3407, Kohlbacher, Florian and Hofmeister, Agnes
(2015)
Baby Boomers of Different Nations:
Identifying Horizontal International Segments Based on Self-Perceived Age.
International Marketing Review, 32 (3/4).
pp. 245-278.
Sudbury Riley, Lynn, Kohlbacher, Florian and Hofmeister, Agnes
(2014)
"A cross-cultural analysis of pro-environmental consumer behaviour among seniors".
In:
Contemporary Issues in Green and Ethical Marketing,.
Key Issues in Marketing Management
.
Routledge,London, pp. 124-138.
ISBN 978-0-415-72382-4