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Song, Jiaqi Flora 
ORCID: 0000-0003-3676-8751, Xu, Fei Katie and Jiang, Yuwei
(2022)
The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments.
Psychology and Marketing, 39 (8).
pp. 1610-1620.
Song, Jiaqi Flora ORCID: 0000-0003-3676-8751, Huang, Jiexian Chloe and Jiang, Yuwei
(2022)
Mitigating the negative effects of service failure through customer identification.
PSYCHOLOGY & MARKETING, 39 (4).
pp. 715-725.
Song, Jiaqi Flora ORCID: 0000-0003-3676-8751, He, Dongjin and Jiang, Yuwei
(2023)
The negative handmade effect: How and why control deprivation thwarts desire for handmade products.
PSYCHOLOGY & MARKETING, 40 (7).
pp. 1431-1445.