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Cartwright, Severina 
ORCID: 0000-0002-1088-6816, Liu, Hongfei and Davies, Iain A
(2022)
Influencer marketing within business-to-business organisations.
Industrial Marketing Management, 106.
pp. 338-350.
Liu, Hongfei ORCID: 0000-0001-8539-9054, Jayawardhena, Chanaka, Osburg, Victoria-Sophie, Yoganathan, Vignesh ORCID: 0000-0002-9285-4702 and Cartwright, Severina ORCID: 0000-0002-1088-6816
(2021)
Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective.
Journal of Business Research, 132.
pp. 208-220.
Cartwright, Severina ORCID: 0000-0002-1088-6816, Liu, Hongfei and Raddats, Chris ORCID: 0000-0003-3206-4343
(2021)
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review.
Industrial Marketing Management, 97.
pp. 35-58.