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Number of items: 2.
Liu, Yu-Lun, Karimi, Sahar ORCID: 0000-0002-0551-1040 and Yuen, Tsunwai Wesley
(2020)
‘Support your country and buy Chinese brands’ – would Chinese consumers buy it?
Journal of Marketing Communications, 26 (2).
pp. 130-144.
Karimi, S ORCID: 0000-0002-0551-1040 and Liu, Yu-Lun
(2020)
The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption.
Computers in Human Behavior, 102.
pp. 132-143.