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McGale, LS ORCID: 0000-0002-7898-9846, Halford, JCG ORCID: 0000-0003-1629-3189, Harrold, JA ORCID: 0000-0002-0899-4586 and Boyland, EJ ORCID: 0000-0001-8384-4994 (2016) The influence of brand equity characters on children’s food preferences and choices. Journal of Pediatrics, 177. pp. 33-38.

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