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Gamble, Jordan 
ORCID: 0000-0002-8837-8264, Gilmore, Audrey, Mccartan-Quinn, Danielle and Durkan, Paula
(2011)
The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s.
The Marketing Review, 11 (3).
pp. 227-248.