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Palmieri, Rudi 
ORCID: 0000-0002-5122-3058, Mercuri, Chiara and Mazzali-Lurati, Sabrina
(2022)
Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter.
International Journal of Strategic Communication, 16 (2).
pp. 332-355.