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Yin, H, Fang, SE 
ORCID: 0000-0003-3290-6408, Mirosa, M and Kearney, T ORCID: 0000-0002-4655-3749
(2023)
Dairy purchase behaviors: Increasing understanding of Chinese consumers using a consumer involvement segmentation approach.
Journal of dairy science, 106 (12).
pp. 8523-8537.