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Najafi-Tavani, Saeed, Sharifi, Hossein ORCID: 0000-0002-8948-1036 and Najafi-Tavani, Zhaleh
(2016)
Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity.
JOURNAL OF BUSINESS RESEARCH, 69 (11).
5059 - 5064.