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Sudbury-Riley, Lynn ORCID: 0000-0001-5097-3407, Hunter-Jones, philippa ORCID: 0000-0002-0880-7357, Al-Abdin, ahmed ORCID: 0000-0002-5818-5736, Lewin, daniel ORCID: 0000-0001-8632-3940 and Naraine, Mohabir Vic
(2020) The Trajectory Touchpoint Technique: A Deep Dive Methodology for Service Innovation. Journal of Service Research, 23 (2). 229 - 251.

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