 | Up a level |
Number of items: 1.
Saridakis, Charalampos, Katsikeas, Constantine S, Angelidou, Sofia 
ORCID: 0000-0001-9932-2859, Oikonomidou, Maria and Pratikakis, Polyvios
(2023)
Mining Twitter lists to extract brand-related associative information for celebrity endorsement.
European Journal of Operational Research, 311 (1).
pp. 316-332.