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Ashman, Rachel ORCID: 0000-0002-5579-6304, Patterson, A ORCID: 0000-0003-1508-9258 and Brown, Stephen (2018) 'Don't Forget to Like, Share and Subscribe': Digital Autopreneurs in a Neoliberal World. Journal of Business Research, 92. pp. 474-483.

Baron, , Patterson, A ORCID: 0000-0003-1508-9258, Maull, R, and Warnaby, G, (2018) Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction. Journal of Service Research, 21 (1). pp. 135-150.

Patterson, A ORCID: 0000-0003-1508-9258 (2018) Let it all fall down: Delighting in anti-heroes, alternative heritage and ruination. In: Cultural Heritage. Routledge,Abington, pp. 195-202. ISBN 9781138092822

Kozinets, R, Patterson, A ORCID: 0000-0003-1508-9258 and Ashman, R ORCID: 0000-0002-5579-6304 (2017) Networks of Desire: How Technology Increases Our Passion to Consume. Journal of Consumer Research, 43 (5). pp. 659-682.

Idris, I (2016) Older People as Models in Malaysian Television and Print Advertisements. PhD thesis, University of Liverpool.

Kozinets, R, Ashman, RS ORCID: 0000-0002-5579-6304 and Patterson, A ORCID: 0000-0003-1508-9258 (2016) Reflections of Self in Food Sharing Interactions and Experiences. Advances in Consumer Research.

Ashman, R ORCID: 0000-0002-5579-6304 and Patterson, A ORCID: 0000-0003-1508-9258 (2015) Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation. Journal of Services Marketing, 29 (6/7). pp. 613-621.