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Zolkiewski, Judy, Story, Victoria, Burton, Jamie, Chan, Paul, Gomes, Andre, Hunter-Jones, Philippa ORCID: 0000-0002-0880-7357, O'Malley, Lisa, Peters, Linda D, Raddats, Chris ORCID: 0000-0003-3206-4343 and Robinson, William
(2017)
Strategic B2B customer experience management: the importance of outcomes-based measures.
JOURNAL OF SERVICES MARKETING, 31 (2).
pp. 172-184.