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Guenther, Peter 
ORCID: 0000-0002-1240-9845, Guenther, Miriam ORCID: 0000-0001-6033-8466, Ringle, Christian M, Zaefarian, Ghasem and Cartwright, Severina ORCID: 0000-0002-1088-6816
(2023)
Improving PLS-SEM use for business marketing research.
INDUSTRIAL MARKETING MANAGEMENT, 111.
pp. 127-142.