Up a level |
Number of items: 1.
Preece, Chloe, Daskalopoulou, Athanasia ORCID: 0000-0003-0859-1143 and Schau, Hope
(2023)
Troubled times demand heroes: Heroic marketing and marketing heroes.
MARKETING THEORY, 23 (1).
pp. 3-9.
Up a level |
Preece, Chloe, Daskalopoulou, Athanasia ORCID: 0000-0003-0859-1143 and Schau, Hope
(2023)
Troubled times demand heroes: Heroic marketing and marketing heroes.
MARKETING THEORY, 23 (1).
pp. 3-9.
Research Support, University of Liverpool
Sydney Jones Library, Abercromby Square
Liverpool
L69 3DA,
UK
+44 (0)151 794 0000