Up a level |
Number of items: 1.
Lu, Steven Qiang ORCID: 0000-0002-1712-0629, Singh, Sonika and de Roos, Nicolas ORCID: 0000-0002-1203-6268
(2023)
Effects of online and offline advertising and their synergy on direct telephone sales.
Journal of Retailing, 99 (3).
pp. 337-352.