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Samuel, Anthony, Thomas, Robert J, McGouran, Cathy 
ORCID: 0000-0002-7265-0024 and White, Gareth RT
(2022)
Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel.
JOURNAL OF MARKETING EDUCATION, 44 (3).
pp. 322-336.