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Yu, Luwen 
ORCID: 0000-0002-1664-2230, Yun, Chen ORCID: 0000-0002-1021-6054, Xia, Guobin ORCID: 0000-0002-0223-0278, Westland, Stephen ORCID: 0000-0003-3480-4755, Li, Zhenhong ORCID: 0000-0003-2583-5082 and Cheung, Vien ORCID: 0000-0002-9808-3670
(2023)
Analysis of research strategies to determine individual color preference: N‐alternative forced choice, rank‐order, rating and paired comparison.
Color Research & Application, 48 (2).
pp. 222-229.