Advertising Placement in Digital Game Design Influences Children's Choices of Advertised Snacks: A Randomized Trial



Smith, Rachel, Kelly, Bridget, Yeatman, Heather, Moore, Christopher, Baur, Louise, King, Lesley, Boyland, Emma ORCID: 0000-0001-8384-4994, Chapman, Kathy, Hughes, Clare and Bauman, Adrian
(2020) Advertising Placement in Digital Game Design Influences Children's Choices of Advertised Snacks: A Randomized Trial. JOURNAL OF THE ACADEMY OF NUTRITION AND DIETETICS, 120 (3). 404 - 413.

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Item Type: Article
Uncontrolled Keywords: Childhood obesity, Food marketing, Online games, In-game advertising, Advergames
Depositing User: Symplectic Admin
Date Deposited: 22 Aug 2019 10:02
Last Modified: 28 Jul 2021 19:11
DOI: 10.1016/j.jand.2019.07.017
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3052295