When Blockchain Meets Social-Media: Will the Result Benefit Social Media Analytics for Supply Chain Operations Management?



Choi, Tsan-Ming, Guo, Shu ORCID: 0000-0002-7513-9184 and Luo, Suyuan
(2020) When Blockchain Meets Social-Media: Will the Result Benefit Social Media Analytics for Supply Chain Operations Management? Transportation Research Part E: Logistics and Transportation Review, 135.

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Abstract

Social media analytics is very critical in modern supply chain operations management (SCOM). However, in terms of methods, conducting social media analytics (SMA) for SCOM faces many challenges. Problems such as data accuracy (e.g., fake data), user privacy, data security, etc. are all present. Recently, with the emergence of blockchain technology (BCT), many new social media apps and platforms are developed. Motivated by the fact that (i) SMA is important for SCOM, (ii) the traditional social media (TSM) has insufficiency, and (iii) the “blockchain technology supported social media” (BSM) platforms have emerged, we explore whether and how the BSM would enhance social media analytics for SCOM. To be specific, by reviewing papers published in leading SCOM journals, we identify the applications and limitations of SMA for SCOM. Then, we conduct real case studies to examine the shortcomings of the TSM platforms and reveal features of their BSM counterparts. We investigate how the blockchain technology would potentially improve the use of SMA for SCOM. Finally, a future research agenda is proposed.

Item Type: Article
Uncontrolled Keywords: Social media analytics, Methods, Blockchain technology, Operations management, Case studies
Depositing User: Symplectic Admin
Date Deposited: 03 Feb 2020 08:32
Last Modified: 12 Oct 2020 17:10
DOI: 10.1016/j.tre.2020.101860
Related URLs:
URI: http://livrepository.liverpool.ac.uk/id/eprint/3073149